Use Influencer Marketing in order to discover niche markets and reach new target groups! My partner Greg Snell and I are active YouTubers and can count on a small, but loyal audience that will watch and engage with the content we share. Our main topics are professional travel photography, the Digital Nomad lifestyle and extraordinary travel destinations. While Greg’s audience is mainly English speaking (US, UK, Canada & Australia), my videos are also watched by quite a few (bilingual) Germans.
A YouTube or Instagram Takeover can not only help identify new audiences, but be beneficial to your brand image and existing customer relationships.
For a case-study, please have a look into our cooperation with Visit Dresden last year. Our USP (unique selling point) as a team is the bilingual promotion to an engaged and loyal audience.